After years of working with founders to launch brands and build strong operational foundations through our Productization service, we’ve condensed that experience into a guided 8 week, group-based program. 

The Productization Evolve Circle is designed to guide early-stage food founders from concept or kitchen recipe to a compliant, scalable, manufacturer-ready product. Through expert guidance, proven frameworks, and hands-on application, founders learn how formulation, process, compliance, and cost structure work together in the real world. The principles taught are immediately applicable to small food businesses, while providing the operational foundation needed to launch with confidence and scale intentionally.

Beyond tools and templates, founders gain the operational know-how needed to bridge the gap between having a product idea and launching a shelf-ready product. Evolve equips participants with the strategic framework for product development, manufacturing, and operations, teaching what questions to ask, who to approach, and how to treat formula and process as equal counterparts for scalability, so founders can avoid common, costly mistakes and move forward with confidence.

This program is for you if

• You are a founder new to the Food & Beverage CPG industry

• You have a product concept or kitchen recipe and a clear target customer

• You are currently working with an R&D house or formulator but lack clarity on the operational steps to launch

• You are a doer who is ready to commit the time and energy to execute the frameworks and key takeaways from each session

• You want an operational blueprint and real-world do’s and don’ts from experienced CPG professionals

• You’re looking to build a strong operational foundation before investing heavily in production, inventory, or scale

Pillars to Build 

Week 1: Productization: Strategic Foundation and Goal Alignment. Clarify your commercial roadmap by defining key challenges and objectives.

Week 2: R&D / Formulation: From Kitchen to Industry Standard. Learn how to translate your kitchen recipe or product concept into a standardized, industry-ready formula.

Week 3: Scalability: Selecting the Manufacturing Setting for Launch and Scale. Evaluate manufacturing options by weighing the pros and cons of different production approaches.

Week 4: Supply Chain Strategy. Understand how to select the optimal raw materials, ingredients and packaging for your current product needs and budget.

Week 5: Compliance Roadmap (Part 1): Regulatory, Quality, and Shelf-life. Learn to distinguish between food safety, food quality and shelf-life.

Week 6: Compliance Roadmap (Part 2): Labeling and Legal Must Haves. Understand FDA labeling requirements, and documentation needed for substantiation of claims. Receive through basic guidelines to explote other legal considerations such as trademarks, agreements, and more.

Week 7: COGS Modeling: Cost Calculation and Scenario Modeling. Master the process of properly calculating your Cost of Goods Sold (COGS) based on standard CPG industry practices.

Week 8: Manufacturing Onboarding Process, Plan for Production, and What’s Next? Establish a strong manufacturing foundation and master the production lifecycle, navigating the transition from bench-top prototypes and pilot test runs to full-scale commercial manufacturing.

Program Deliverables

By the end of the program, participants will have:

• A refined product concept ready for scale-up and industrial production.

• Comprehensive product readiness packet featuring all specs, documentation, and workflows for a manufacturer-ready launch.

• Unit economics and COGS model know-how including cost calculations and scenario planning. 

• Complete co-manufacturing toolkit with outreach templates, selection criteria, and a formal onboarding plan.

• Strategic launch roadmap providing a step-by-step path to market with a focus on future scalability.

• Regulatory and compliance roadmap covering labeling, shelf-life, QA plans, and legal essentials.

• Four hours of dedicated, 1-on-1 personalized strategic consulting per brand

• Access to a collaborative workspace and community for peer support, expert feedback, and Q&A.

Are you ready to launch and scale your CPG Brand?

Our founding cohort starts on April 13th, 2026

Early Bird Founding Member $3,500

(Valued $12,000)

BONUS: Enroll by February 27 to receive 2 bonus 1-hour sessions.

(a $1,000 value)

Registration Deadline: March 30, 2026.