Why join Evolve Circle 2026?

Avoid common pitfalls and leverage years of industry experience.

Author

Esther Levy
February 16, 2026

For the past several years, we have been helping brands LAUNCH and SCALE.

We've seen the same avoidable mistakes happen over and over again:

  • R&D built for massive volume, not for the realities of an emerging brand.

  • Paying a fortune for formulation that lacks a clear process or technical detail, meaning it simply cannot be produced or scaled.

  • Manufacturers who own the R&D, keeping the know-how and the formula for your product.

  • COGS that don’t capture true costs, leaving founders wondering why there’s no money left.

  • Poorly onboarding a co-man, which leads to unmet expectations and major issues down the line.

  • Non-compliant labels that lead to forced withdrawals, rushed printing fees, and even retailer fines.

This service is designed to help you gain the knowledge necessary to know:

WHAT QUESTIONS TO ASK, WHO TO APPROACH, and HOW to treat FORMULA AND PROCESS AS EQUAL COUNTERPARTS FOR SCALABILITY.

To help you set expectations right from the start within your company and with your suppliers.
You will gain years of our experience launching and scaling products in Food and Beverage CPG, so you can feel empowered to ask questions, listen to your instincts, and identify common red flags before they cost you a ton!

Pillars to Build 

Week 1: Productization: Strategic Foundation and Goal Alignment.

Week 2: R&D / Formulation: From Kitchen to Industry Standard.

Week 3: Scalability: Selecting the Manufacturing Setting for Launch and Scale. 

Week 4: Supply Chain Strategy. 

Week 5: Compliance Roadmap (Part 1): Regulatory, Quality, and Shelf-life.

Week 6: Compliance Roadmap (Part 2): Labeling and Legal Must Haves.

Week 7: COGS Modeling: Cost Calculation and Scenario Modeling.

Week 8: Manufacturing Onboarding Process, Plan for Production, and What’s Next? 

Program Schedule

This is a highly intimate and tailored experience, combining collaborative group workshops with 1:1 sessions.

This hybrid approach ensures we cover actionable industry frameworks while providing the dedicated time needed to address your specific product category and operational concerns.

Program

Duration

Frequency

Schedule

Group Calls: Teaching + live working time + Q&A

90 -120 min

Weekly

Every Tuesday starting 3:00 PM Eastern Time

Office Hours (1:1) (Pre-scheduled)

30 minutes

Weekly 

Every Thursday starting at 3:00 PM Eastern Time

Note: This schedule requires a commitment of 4–6 hours per week to maintain momentum and maximize your results.

If you are a DOER who wants to be empowered, we encourage you to apply!

Our founding cohort starts on April 13th, 2026

Early Bird Founding Member $3,500

(Valued $12,000)

🏆 BONUS: Enroll by February 27 to receive 2 bonus 1-hour sessions.

(a $1,000 value)

Registration Deadline: March 30, 2026.

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